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9.30 Chairman's Welcome
9.40 Inside out and outside in – Lessons from London's 2012 Legacy
Lord Andrew Mawson is one of the world’s great social entrepreneurs. He created a vibrant community hub called the Bromley-by-Bow centre, having inherited a run-down church with a dwindling congregation. Today the centre turns over £4 million, employs hundreds of local people and includes; health; education; culture; arts and enterprise. Andrew believes that churches and small football clubs have a lot in common – their dwindling congregations meet once a week; they share their songs and chants; and they have an unshakable belief that the future will be brighter. Football clubs need to learn the from what he did – how to take the inside out and bring the outside in. As a Director of the London Legacy Development Company he has helped to shape the future of the Olympic Park. Here he explains how big things can grow from small beginnings and challenges football clubs, public authorities, business and communities to think bigger.
Lord Andrew Mawson of Bromley-by-Bow
11.00 Stadia as multi-use spaces with endless possibilities: To Brentford and Beyond
At a previous It's a Goal! conference, Brentford FC met AFL Architects and the vision for a new Brentford Community Stadium was born. After many iterations, a global financial crash and 18 years, the stadium will open next season. Architect John Roberts tells the story and brings lessons from his intervening projects designing stadia for World Cups, Euro's and the EPL. Here he sets out his vision for the next generation of true community stadia.
John Roberts, Director, AFL Architects
11.40 What value the community club? How to measure social impact
1.30 One Stadium, 100 Uses: Who's got the money and how do you get it?
Malcolm McClean wrote the FA's toolkit Sweating the Asset. Here he updates the concept by looking at the horizon for funding community projects. After a period of austerity it is believed that there is no money, yet this isn't the case. There is money, but to get it you have to move away from a 'begging bowl' approach. It's about aligning what clubs are doing to what people, public services, businesses and communities want. This might require some unusual thinking.
Malcolm McClean, Founder, Bearhunt
2.10 For the People by the People
3.10 FC United of Manchester; From Big Coats to Toy Story, ideas from a creative community club
3.50 Closing discussion